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问题：
[不定项选择题] 资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to tar
A、it is hard to evaluate the effectiveness of a campaign.
B、the media are often expensive.
C、it aims at specific audiences.
D、it may have an immediate impact.
参考答案：
B、the media are often expensive.
● 参考解析
